Dolphin - Increasing Internet Allowance - PAYG

From the 25th March 2010 Orange will be increasing the internet allowance from 50MB per month to 100MB on the PAYG Dolphin tariffs.

Changes to Tariffs

Dolphin - Increasing internet allowance from 50 MB per month to 100 MB.

Why are we doing this?

To more effectively compete with other networks on the market.

Scheduled Above the Line Activity

No shout about 100 MB internet allowance.
Overall ATL Dolphin support from 1st April till 16th May.
Key themes for Orange: Dolphin - free internet.

Key Priorities for this month

1. Miami Promotion
2. Animal tariffs
3. Orange Wednesdays

Comms Messaging for priorities

1. Free texts, music & speaker – only with Orange Miami.
Want to listen to hundreds of thousands of great tracks for free? It’s easy. Just pick up a
touchscreen for £XX.XX – the new Miami from Orange – and we’ll give you a free bassenhancing
mini-speaker. Plus with Monkey you even get a whole load of free music and
texts. Get moving. Once the speakers are gone – they’re gone.
2. 300 free texts and free internet when you top up by £10 on Dolphin
3. 2 for 1 movies and pizzas with Orange Wednesdays (text tickets cost 35p)

Changes to Terms and Conditions (short T&Cs)

Dolphin: Minimum top-up of £10 a month. UK texts only. Reward starts from 300 texts for £10
monthly top-up. Free internet (mobile internet browsing) is UK only and subject to a 100MB cap
and minimum £10 top-up.

Posted: 26 March 2010